Created in 1893, this toothpaste contains natural particles that reflect light. The red formula reinforces the white effect of the teeth by lightly staining the gums, thus providing an immediate bright effect. Certified by Laboratoire National d’essai as the 2nd mildest whitening toothpaste on the market, it respects tooth enamel with the utmost care. It contains glycerin and antibacterial essential oils such as mint and cloves. Aroma based on mint, star anise and gaultheria essence for fresher breath. Made in France.